To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside.
Media Characteristics
1 Mega Banner, Brussels Centrum (The Mint) including a realistic 3D replica of Assane Diop (Omar Sy).
Reason best Practice
-Excellence in 3D realization -Use of celebrity cares for additional attention -Massively shared on social networks (Insta, X, TikTok,…) -Demonstrating the OOH ability to be shared online -Smart investment / ROAS
