The objective of the campaign was to clearly emerge among the many advertisers already present, in an original and premium way. Unveil the vehicles in a real way, in 3D and highlight them through a viewbox on a stage stand.
The media is classic “out of the box” consisting of 2 glass containers, lighted and raised and incorporating 2 Renaults models, the Zoé electric and the new Captur.
All advertiser parameters have been respected: