Promote the New flagship Samsung S24 and launch its new GALAXY AI technology
Media characteristics:
Brandzone
Wall wrapping metro station Louise
Full wrap trams
Digital activation in the brandzone
Reason best Practice
An impressive “sticker”set up (Metro station, brandzone, full wraps) combined with a innovative tecnological use of digital screens(seethrough digital screens) close to a major shopping/consumption center (Louise/toison d’or area) to showcase the new product.