Our primary goal is to create a viral sensation through a thoughtfully designed Out-of-Home (OOH) campaign that resonates with our target audience. Simultaneously, we aim to drive widespread awareness about the crucial role that technical and construction jobs play in shaping and strengthening our society.
For this campaign, Impact set up a large-scale campaign that combines
Success of this campaign is based on great creatives perfectily in line with context and location.
The campaign was also widely spread on social media.
