JCDecaux Malls screens were used here to direct visitors from the mall to the pop-up showroom created by Skoda on level 0 of the shopping area.
The Brand, having difficulty to attract potential customers to the official showrooms, literally invited itself into a high-traffic area of its target: the shopping mall.
This first wave is a foretaste of a much broader campaign that will reach the whole of Flanders,… to be discovered in the coming months, especially in outdoor advertising! “says Jonathan Romain, Head of Marketing & Communications at Mastercard Belux.
