Telenet Check & Smile

Best practices

Post date

November 2, 2024

Categories

Mobile, Out Of the Box, Telco

Objective Campaign

Promoting Telenet’s customer satisfaction service, Check & Smile, by engaging the public in a fun and interactive way. Through an activation at Antwerp Central Station, featuring a camera that projects passers-by with a big smile on the LED Wall XL, Telenet aims to create a positive and memorable experience that reinforces its commitment to customer happiness. The campaign seeks to connect with people emotionally, while promoting the brand’s focus on maintaining customer satisfaction.

Media characteristics:​

This campaign leverages high-impact media formats to engage audiences. The center piece is an interactive activation at Antwerp Central Stations, where a camera on the LED Wall XL displays passers-by with a special smile filter, creating a playful and engaging experience. In addition, the station’s Elevator Walls XL are covered in the campaign’s vibrant colours, ensuring strong visual consistency and attention-grabbing presence throughout the location. The combination of large digital screens and colourful displays maximizes visibility and audience interaction

Reason best Practice

Telenet’s x Clear Channel Belgium OOH campaign exemplifies innovation and audience engagement. The campaign’s interactive LED Wall XL with the use of filter creating smiles on people’s faces, coupled with the vibrant visuals on the Elevator Walls XL, ensure maximum brand presence in a high-traffic location. This blend of interactive technology and striking design effectively communicates Telenet’s commitment to customer satisfaction.

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