Create an event at the Belgian coast to support the launch of ID.4 of Volkswagen.
Give an extra boost of visibility to the campaign and create a buzz.
Media Characteristics
Kinetic deployed a super banner of 110 m² in one of the busiest ‘place-to-be’ of the Belgian coast, not far from Knokke.
The banner created from recycled materials was initially pre-designed into a draft that the artist Larsen Bervoets complete with his particular talent.
The banner was finally cut out and some parts were dedicated by the artist and given to those who participated to a specific contest.
Reason best Practice
Large visibility boosting the awareness of a specific launched car.
Design is the best keyword to illustrate this case: car design, banner design with the intervention of a well-known artist and… designer.
Sustainability is also an excellent word related to this case: a banner made of recycled material, a second life of this banner with specific cut outs (20) that soon became pieces of art…
