The objective of this campaign was to create a
memorable and differentiating Fanta experience to promote its new flavours with a tasting. It aimed to engage the public in a fun and interactive way, to highlight the flavours via an immersive Brandzone, to generate strong enthusiasm (1,000 to 2,500 participants/day), and to demonstrate the expertise of JCDecaux Creative Solutions.
The Wanta Fanta campaign at Westland Shopping was a tailor-made creation. It stood out for its interactivity and immersion, offering a fun experience that went far beyond static advertising. This creative and differentiating approach enabled participants to discover new tastes and immerse themselves in the playful world of Wanta Fanta. Its location in this high-traffic area generated strong public engagement, proving the effectiveness of this personalised campaign. In addition to the Westland Shopping installation and the Brandzone display, there was also a 2m2 display in the Street and Retail universes.
The Fanta campaign sought to differentiate the brand through a unique and memorable experiential experience, setting it apart from traditional advertising. It served as a direct platform for the launch and discovery of new tastes, encouraging deep consumer engagement through interactivity. The aim was to position Fanta as an innovative and dynamic brand.
