best of ooh

BMW – Tomorrowland

Best practices

Best of OOH

Post date

November 21, 2022

Categories

Cars, Out Of the Box, Point of Interest

Objective Campaign

Promote the new electric MINI

 

Media Characteristics

Reason best Practice

The electric station which is in front of billboard catches the attention. Creative potential makes sure that attention will be caught and engagement with customers will increase.
High memory level

Two electrical charging stations were installed in front of the two famous pannels of Clear Channel, Bd General Jacques.
The budget for the extra activation was rather limited and we would like to show that you don’t need a high budget to go out of the box.
It is eye catching and you generate extra attention to your campaign.

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