best of ooh

Bruynooghe

Best practices

Best of OOH

Post date

December 28, 2020

Categories

Food, Point of Interest, Transport

Objective Campaign

The coffee brand ‘Bruynooghe’ launched their rebranding campaign in April 2020 where they announced new eye-catching packaging design. They introduced an attractive design with red stripes for their complete corporate identity.


Bruynooghe opted from the start for a fully branded coastal tram with personalised branding on the in as well as the outside.

Media Characteristics

The full branding campaign at the Belgian coast attracted a lot of attention in this summer’s peak season.
We used a full wrap coastal tram and added 5 floor stickers, 18 wobblers 7 banners on the inside. This complete package in the new Bruynooghe design is what this coffee brand made stand out.

Reason best Practice

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