best of ooh

Burger King – the whopper bus

Best practices

Best of OOH

Post date

November 28, 2018


Food, Resto, Transport

Objective Campaign

Bring attention to the opening of the new and first Burgerking in Brussels.

Media Characteristics

Lijncom created a special and custom made bustrajectory covering 3 major busstops in Brussels to bring travelers to and from the new Burgerking in Ouderghem. Promoboys and girls were there at these busstops to entertain the travelers and distributed gadgets. With the message ‘Follow this bus if you are hungry’ even people by care were attracted.

Reason best Practice

Strong visuals combined with call-to-action made this campaign strong and efficient.



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