best of ooh

Coca Cola – Recycling

Best practices

Best of OOH

Post date

July 7, 2019

Categories

Billboards, Food

Objective Campaign

Raise awareness among the inhabitants of the Brussels region about the use of a new type of garbage bag. The Orange bag for all food waste.

Media Characteristics

Prestige

Reason best Practice

a campaign that does not sell a product but promotes a change in behaviour

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