best of ooh


Best practices

Best of OOH

Post date

November 28, 2019


Billboards, Food, Out Of the Box, Resto

Objective Campaign

The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living.

Media Characteristics

A major first, the legendary More O’Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold beer raised the temperature by tilting the large advertising panel at 90 degrees to welcome passers-by, in a hurry and curious. Bar, DJ, deckchairs and a good Corona – a totally unexpected and well-deserved break at the crossroads of boulevard Général Jacques and chaussée de Wavre, two major traffic roads in Brussels

Reason best Practice

Corona had the innovative idea to bring its main message to life: Corona is the ideal drink for a break, making the brand a signature for relaxing moments. The creative dimension of the action, combined with exclusive location of the premium More ‘O Ferrall billboards and the presence of influencers, created a real buzz on social media for an amplified visibility of the campaign (more than 200.000 video views)



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