best of ooh


Best practices

Best of OOH

Post date

October 19, 2023


Food, Out Of the Box, Point of Interest

Objective Campaign

Cristal wanted to showcase their iconic bottle and can in a new, refreshing, creative and innovative way.

Media Characteristics

The iconic Cristal bottle and can came to life in a striking display of color and special effects, executed by Urban Media’s creative team using cutting-edge techniques.
The astonishing installation, with Cristal lager in a brand-new format, surprised travelers and passers-by at Brussels-Central station and continued its journey to Liège-Guillemins station afterwards.

Reason best Practice

This innovative advertising campaign transforms the traditional advertising experience into an engaging and interactive experience through a unique holographic creation, presented in a cube specially designed for the occasion.



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