best of ooh

KU Leuven

Best practices

Best of OOH

Post date

March 28, 2020


Corporate, Services, Transport

Objective Campaign

Image branding for KU Leuven and promoting their several campuses and departments, spread over 10 cities in Flanders.

Media Characteristics

The campaign exists of 500 vehicles that have a specific KULeuven sticker on the side of the bus of tram.

All stickers have a clever and subtle message to promote the campus in that area. They used a simple and very recognizable design, where the focus is mainly put on the copy.

Reason best Practice

The target group uses public transport a lot more. The select busses and trams drive by high schools multiple times a day. The campaign is specific for each campus and region in Flanders. A huge number of vehicles so KULeuven is clearly present in those 2 weeks campaign.



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