best of ooh

Nationale Loterij

Best practices

Best of OOH

Post date

November 28, 2018


Billboards, Point of Interest, Services

Objective Campaign

Combination of Billboard SuperStar (2 weeks) and Proximity Insert (2 weeks)

Reason best Practice

Widely spread presence with location based creations – creation adapted to locations

Combined reach: 86,7%
Combined VRP: 2.053
Combined VAC: 112.282.200



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