best of ooh

Orange: Google Nest

Best practices

Best of OOH

Post date

November 28, 2019


Billboards, Out Of the Box, Telco

Objective Campaign

Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest.

Media Characteristics

Reason best Practice

Alongside its clever use of contextual data, another reason this campaign works is that it taps into the consumer’s real-time emotional needs and desires. This is an example how realtime (digital) can perfectly enhance out-of-the box OOH experiences.



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