best of ooh


Best practices

Best of OOH

Post date

November 22, 2022


Beauty, Electronics, Out Of the Box, Street

Objective Campaign

Product launch campaign of the new Philips ONE BLADE Shaver


Media Characteristics

Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style.
Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop
Innovate campaign was also supported by a full wrap tram

Reason best Practice

A great campaign that is shaving imagination!
A Real experiential campaign which demonstrate the possibilities of the product in real time experience
This type of campaigns proves the limitless potential of OOH.



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