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Proximus Ooops too fast

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Best practices

Best of OOH

Post date

March 26, 2024

Categories

Retail, Visuals

Objective Campaign

  • Claim that Proximus network is the fastest of Belgium
  • Surprise the Belgian population, using a humoristic copy which illustrates Proximus’ USP.

Media Characteristics

Skyboard & Mural

  • Skyboards at 15 different high traffic locations 20/12/23 – 4/1/24
  • 1 Mural in Auderghem 4/12/23 – 4/1/24

Reason Best Practice

  •  Surprising effect & use of AI in the creation process
  • Humoristic use of context to serve the message
  • About 5.000.000 contacts
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