best of ooh


Best practices

Best of OOH

Post date

March 28, 2019


Fashion, Out Of the Box, Point of Interest

Objective Campaign

To pursue its development strategy throughout Belgium and internationally, the Belgian luxury watch brand opened a pop-up store at Brussels Airport on Friday February 15th, to complement its two current points of sale in Antwerp and Brussels. In important objective of the pop-up store is to catch the international audience, in a premium airport environment.

Media Characteristics

1 POP up Store at Brussels Airport (from 15/2 to 15/4)
+ presence on the 45 digital i-Vision screens
+ welcome led wall

Reason best Practice

A perfect use of the airport environment to attract the attention on the brand and increase the awareness to a Belgian and international luxury brand loving audience.
Advertising broadcasted on the full digital network offers a full visibility throughout the passengers path to the pop-up store where people can buy immediately.

An impactful visibility on one of the biggest screens (welcome led wall) of the airport creates the image of a literally ‘great’ brand, and is the final touch of a dominant presence at the airport.



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