The brand had opted for a huge banner equipped with theBreath®, the revolutionary technological innovation at the service of the environment, provided by Urban Media and Clear Channel. Made from an innovative material, theBreath® works like a giant air filter in the heart of the city.
In one month, the tarpaulin has made it possible to significantly improve air quality by absorbing the equivalent of the polluting emissions of thousands of cars. And that’s not all! Love Beauty & Planet has recycled the giant banner by transforming it into trendy bags. These are distributed through activation at points of sale, on social networks and through brand ambassadors.
