This is a perfect example of an OOH digital campaign. Indeed this campaign follows all the best practices of the media but in addition uses the technologies available (ooh planner, creative heatmap, icheck, gaze sequence) to be able to optimize the creation and therefore the impact of the camapign.
It’s a wonderful showcase for our Digital media!
On the other hand, as a media of public utility, giving visibility to non-profit organizations such as SOS children’s village, it is essential to increase awareness and thus be able to actively participate in making things happen.
