best of ooh

SOS Kinderdorpen

Best practices

Best of OOH

Post date

July 21, 2023


Billboards, Non-profit, Street

Objective Campaign

to make Belgians aware of the mission of SOS Children’s Villages
to show that in Belgium too, a significant number of children suffer from poor living conditions,
to raise funds for the association by inviting donations, in particular by means of the QR code displayed in the campaign

Media Characteristics

A strictly DOOH campaign with 205 screens :

Reason best Practice

This is a perfect example of an OOH digital campaign. Indeed this campaign follows all the best practices of the media but in addition uses the technologies available (ooh planner, creative heatmap, icheck, gaze sequence)  to be able to optimize the creation and therefore the impact of the camapign.
It’s a wonderful showcase for our Digital media!
On the other hand, as a media of public utility, giving visibility to non-profit organizations such as SOS children’s village, it is essential to increase awareness and thus be able to actively participate in making things happen.



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