best of ooh

Storck Merci

Best practices

Best of OOH

Post date

March 28, 2020


Food, Point of Interest

Objective Campaign

Tapping into human emotions by bringing the message of gratitude with Merci chocolates across during the holiday season.

Media Characteristics

Five giant customized Merci Christmas trees located in the main railway stations. The trees displayed Merci greeting cards on which a personal message could be added.

Reason best Practice

The campaign highlighted the brand image around the Christmas holiday with their main message ‘express your gratitude with Merci’. With 40.000 messages dispensed, Merci connected with people on a deeper level and increased the awareness around the product message.



* indicates required

Intuit Mailchimp