best of ooh

Telenet – Go with the good flow

Best practices

Best of OOH

Post date

February 28, 2019


Out Of the Box, Telco, Transport

Objective Campaign

In 2018 Lijncom launched a Full Branding pakket, with which one could claim a full bus or tram on the inside as well on the outside. Telenet was the first to exploit this format on a tram in Antwerp as in Gent, for the launch of the ‘Go with te Flow campaign. A fully dressed tram impossible to ignore with on the inside wobblers, floor stickers and inside banners.

Media Characteristics

Full branding : Full Wrap + Full Inside

Reason best Practice

The ideal way to give the mediamix an extra boost. Great collaboration between Telenet, Outsight, PHD and LijnCom. Together with the creative agency TBWA a great synergy with this medium has been created: the wobblers, floor stickers and inside banners carried each a differernt and specific “Go With The Good Flow” message.



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