Categories - Entertainment
14 posts
Walt Disney – Indiana Jones

Walt Disney – Indiana Jonesfeatured

Objective Campaign : Urban Media, a leader in creative out-of-home advertising campaigns, has created a unique advertising campaign for Disney following the highly anticipated premiere of the new film Indiana Jones and the Dial of Destiny. As part of this campaign, The Walt Disney Company called on Urban Media to bring the cinema directly to travelers Read more

Netflix-Lupin

Netflix-Lupinfeatured

Objective Campaign : Announce the release of new succes Serie « Lupin », starring Omar Sy. Media Characteristics : 1 Mega Banner, Brussels Centrum (The Mint) including a realistic 3D replica of Assane Diop (Omar Sy). Reason best Practice : -Excellence in 3D realization -Use of celebrity cares for additional attention -Massively shared on social networks (Insta, X, TikTok,…) -Demonstrating Read more

The Flash – Nissan

The Flash – Nissanfeatured

Objective Campaign : Warner Bros. Discovery launched a campaign together with Urban Media for the highly anticipated film ‘The Flash’, which promises audiences an unforgettable movie experience. To generate excitement and create impressive visual impact, the campaign uses a variety of out-of-home advertising media and is also a collaboration with Nissan. Media Characteristics : The campaign “The Read more

Disney+ Obiwan

Disney+ Obiwanfeatured

Objective Campaign : Create Awareness and FOMO for the release of the new Original Disney+ series “Obi-Wan Kenobi”. Broad audience : Adult Streamers and Star Wars fans Media Characteristics : LED Cube in Antwerp Central station in combination with a sound shower so people could see the full version trailer (30 sec) with sound experience.  Only the Read more

Disney+ Christmas

Disney+ Christmasfeatured

Objective Campaign : Stimulate people to subscribe to Disney+ during the holiday period. Broad audience : Families with or without kids, young people. Media Characteristics : 3 mega banners in the shopping area of Brussels/Muntplein and Meir/Stadsfeestzaal and Groenplaats Antwerp. Activation inside the Stadsfeestzaal in Antwerp, with possibility to make a picture & receive a card with Read more

Playstation – Travel the Realms

Playstation – Travel the Realmsfeatured

Objective Campaign : For the latest release of the ‘Travel the Realms’ game. Playstation was looking for an all-immersive experienceto take its audience into the world of their new game. With an all-new action set in Antwerp Central Station, Playstation takes its audience to the center of the God of War Ragnarök universe. Media Characteristics : The Read more

Disney Avatar

Disney Avatarfeatured

Objective Campaign : Movie Launch of the second opus of the Avatar Saga Media Characteristics : -An ice rink has been transformed to immerse us in the atmosphere of Pandora. -XXL poster of more than 200m² on the façade of the shopping. -A workshop of grimage for children is installed. -DOOH campaigns with the movie poster on Read more

NRJ

NRJfeatured

Objective Campaign : NRJ wanted to make their “Wake up Show” treasure hunt called “le fugitif” more interactive with the use of another media to reveal in live a clue to win a gift. Media Characteristics : Campaign broadcasted only at 8h22 on the 11 march 2022 on the 41 digital sreens of the JCDecaux digital Liege Read more

Playstation

Playstationfeatured

Objective Campaign : Add a clear added value to the customers by showing the advertisements at the moments when the target group is present Media Characteristics : JCDecaux Digital Brussels & Liège, Malls & Digital Metro Reason best Practice : By using DOOH as a relevant medium for gamers just as showing the advertisements at the moments the Read more

Disney-Star Wars

Disney-Star Warsfeatured

Objective Campaign : Disney wanted to communicate creatively on The launch of the Star Wars: The Rise of Skywalker. Media Characteristics : The iconic and very recognizable luminous swords have been placed in 2 panels in the very centre of Brussels, in the Louise Branded Zone, while the teaser of the film was playing on the digital Read more

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