Objective Campaign : Launch of the new women’s fragrance FAME by Paco Rabanne Media Characteristics : Using a Brand zone in direct proximity of one of the most crowded shopping zone of the country with digital screens, a special 3D build to attract consumers to the activation sampling action supported by “Moving billboards” full wrap trams Reason Read more
Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more
Objective Campaign : This summer, Love Beauty & Planet distinguished itself by displaying its commitment to beauty and the planet on a 600m² banner in the heart of Antwerp while keeping a positive impact on the planet. Media Characteristics : The brand had opted for a huge banner equipped with theBreath®, the revolutionary technological innovation at the Read more
Objective Campaign : Zadig&Voltaire has unveiled its new Eau de Parfum This Is Love! in a 100% seductive action. Media Characteristics : On the occasion of Valentine’s Day, passers-by and travellers fell in love with the brand’s latest spot, which was broadcast on a giant LED Wall in the heart of Antwerp Central Station. Invited by hostesses Read more
Objective Campaign : Chanel wanted to celebrate the magic of the holiday season for Chanel No 5 L’Eau starring Lily-Rose Depp. Media Characteristics : The magic has been through the country with the national MOF 36m² network with a special highlight on Blvd General Jacques, putting the snowball into a 2D shape with various parts of the Read more
Objective Campaign NIVEA wanted to invite the public on the move to test their latest skin care in the Trystore. People could also participate in the Detox Challenge, either by registering on the iPads or by pedaling to activate the blender linked to the wheel of each of the bikes installed in the Trystore to Read more
