Objective Campaign : Creating awareness about the renewed adidas’ ‘NMD_V3’ and the rebranded logo of ‘adidas Originals’. Media Characteristics : The campaign took place during 4 weeks in September 2022. For this campaign, we collaborated with Mediafield. For the ‘NMD_V3’ campaign, the client chose the Mural ‘Bruxelles-Midi’ of 200m². For ‘adidas Originals’ the client chose the Mural ‘Herrmann-Debroux’ Read more
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Objective Campaign : Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made. Generate awareness and impact. Media Characteristics : 2 megaposters with a surface of 503m² and 87m². In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and Read more
Objective Campaign : Promote 2 new models to a specific key audience through accurate targeting on DOOH. Media Characteristics : A selection of 67 & 43 digital street screens proposed with the help of the OOH PLANNER. Reason best Practice : The OOH PLANNER frames selections & allows a real targeting of a specific target in OOH. This Read more
Objective Campaign : To pursue its development strategy throughout Belgium and internationally, the Belgian luxury watch brand opened a pop-up store at Brussels Airport on Friday February 15th, to complement its two current points of sale in Antwerp and Brussels. In important objective of the pop-up store is to catch the international audience, in a premium Read more
Objective Campaign : Despite international successes, the homebase of the stylish accessory brand KOMONO stayed in Antwerp. The launch of their new Marine collection was a worldwide event and has been supported by major advertising campaigns in several big cities. For Antwerp KOMONO choose a collaboration with LIJNCOM with amazing results showing impressive Side packs stickering Read more
Objective Campaign Bring H&M to the attention of the target audience in a disruptive way about the buying of gifts for family and friends during the holiday period Media Characteristics By using an impactful & experiential format H&M disrupted the audience’s advertising exposure habits and got as much attention & reach as they wished for!
Objective Campaign For the launch of it’s « Parisian style » fall collection, H&M wanted to bring some Parisian spirit to the Belgian public with a typical Parisian kiosk pop-up. Media Characteristics Urban Media designed a unique experience for H&M by recreating a kiosk with Led screens and giant visuals. A guaranteed powerful impact in the crowded Read more