Objective Campaign : Mastercard launches contactless payment on board the Coast Tram. For the occasion, every traveller paying contactless with Maestro or Mastercard was offered his or her journey every Saturday in August. Media Characteristics : To inform holidaymakers, two bus shelters were entirely branded in the brand’s colours. At the same time, the campaign spot was Read more
Objective Campaign : The aim of the campaign was to showcase 90 Fintro agency managers in their own city. Fintro in association with AG wanted to accentuate the strengths of proximity and the quality of the relationship between the agency and its hyper local customers. 90 agencies benefited from this campaign which took place over a Read more
Objective Campaign : Axa sponsors the lifeguards at the Belgian Coast. Because they are proud of it, they want to create extra visibility & awareness with their “Safe by the sea” campaign. Axa opted for a full branding campaign on 3 coastal trams again. The ideal medium to make the various campaign derivatives visible to the Read more
Objective Campaign : The brand was looking for an OOH product that could reflect the name of the product: a limited series of AXE named “Fresh Forest & Graffiti”. The idea of a giant graffiti wall handpainted that also incorporated 3D vegetals seemed perfect for AXE. The city centersof Ghent and Antwerp have been selected as Read more
Objective Campaign : The main objective of the campaign is to increase and reinforce brand awareness around the concept and the logo of « Votre Courtier, votre meilleure Assurance » as well as underlining the personalised services provided by their independant insurance brokers. The campaign was mainly focused on two major Belgian events which have a key strategic Read more
Objective Campaign : Ensure the reputation and promotion of the Smurf Experience, which took place on the Heyzel site, an immersion in the world of the Smurfs which ended on January 2019 and started in June 2018. Media Characteristics : Apart from the traditional OOH media such as paper and digital 2m2, special attention has been Read more
Objective Campaign : FEDERALE ASSURANCE wanted to inform the inhabitants of 4 cities (Turnhout, Vilvoorde, Mouscron and Antwerp) that a new agency was opening or moving, while having personal contact with them and collecting as much information as possible to enrich their database. Inform the population in an original way while offering a service and a Read more
Objective Campaign: In Direct proximity of the BATIBOUW salon in Brussels, in order to attract the client attention about the possibilities of renovations credit. Media characteristics: A complete wrapping of the metro station entrance on all format available : An impactful communication that plays with the environment insert frames like bathroom mirrors, 2m² mupi like Read more
Objective Campaign : In order to put extra focus on the “bad luck” campaign, KBC used the busses and trams of De Lijn to create visibility. Media Characteristics : The campaign consisted of a Window Side 2m2 format on busses and trams in the major student cities of Flanders. Reason best Practice : No better way to reach Read more
Campaigns with high BOA-scores, incl. high originality score.
