Categories - Finance
15 posts


Objective Campaign : The main objective of this campaign was to find a way to promote the “Payconiq by Bancontact” app by being as close as possible to the consumer and by making the idea of ​​”sharing” the bill understood in a funny way. Media Characteristics : The customer decided to use a non-classic format of the Read more



Objective Campaign : Bonsai is a mobile payment app. With this recent OOH campaign Bonsai wants to promote purchases through their app. Message: for every 10 payments made with the Bonsai app, the company plants a real tree. Bonsai focuses this time on the De Lijn travellers and lets them earn their ticket back, not financially Read more



Objective Campaign : Mastercard launches contactless payment on board the Coast Tram. For the occasion, every traveller paying contactless with Maestro or Mastercard was offered his or her journey every Saturday in August. Media Characteristics : To inform holidaymakers, two bus shelters were entirely branded in the brand’s colours. At the same time, the campaign spot was Read more



Objective Campaign : The aim of the campaign was to showcase 90 Fintro agency managers in their own city. Fintro in association with AG wanted to accentuate the strengths of proximity and the quality of the relationship between the agency and its hyper local customers. 90 agencies benefited from this campaign which took place over a Read more

AXA – “Safe by the sea”

AXA – “Safe by the sea”featured

Objective Campaign : Axa sponsors the lifeguards at the Belgian Coast. Because they are proud of it, they want to create extra visibility & awareness with their “Safe by the sea” campaign. Axa opted for a full branding campaign on 3 coastal trams again. The ideal medium to make the various campaign derivatives visible to the Read more

Axe Collision – The Murals

Axe Collision – The Muralsfeatured

Objective Campaign : The brand was looking for an OOH product that could reflect the name of the product: a limited series of AXE named “Fresh Forest & Graffiti”. The idea of a giant graffiti wall handpainted that also incorporated 3D vegetals seemed perfect for AXE. The city centersof Ghent and Antwerp have been selected as Read more



Objective Campaign : The main objective of the campaign is to increase and reinforce brand awareness around the concept and the logo of « Votre Courtier, votre meilleure Assurance » as well as underlining the personalised services provided by their independant insurance brokers. The campaign was mainly focused on two major Belgian events which have a key strategic Read more



Objective Campaign : Ensure the reputation and promotion of the Smurf Experience, which took place on the Heyzel site, an immersion in the world of the Smurfs which ended on January 2019 and started in June 2018.   Media Characteristics : Apart from the traditional OOH media such as paper and digital 2m2, special attention has been Read more

FEDERALE Assurance / Verzekering

FEDERALE Assurance / Verzekeringfeatured

Objective Campaign : FEDERALE ASSURANCE wanted to inform the inhabitants of 4 cities (Turnhout, Vilvoorde, Mouscron and Antwerp) that a new agency was opening or moving, while having personal contact with them and collecting as much information as possible to enrich their database. Inform the population in an original way while offering a service and a Read more