Categories - Finance
10 posts
AXA – “Safe by the sea”

AXA – “Safe by the sea”featured

Objective Campaign : Axa sponsors the lifeguards at the Belgian Coast. Because they are proud of it, they want to create extra visibility & awareness with their “Safe by the sea” campaign. Axa opted for a full branding campaign on 3 coastal trams again. The ideal medium to make the various campaign derivatives visible to the Read more

Axe Collision – The Murals

Axe Collision – The Muralsfeatured

Objective Campaign : The brand was looking for an OOH product that could reflect the name of the product: a limited series of AXE named “Fresh Forest & Graffiti”. The idea of a giant graffiti wall handpainted that also incorporated 3D vegetals seemed perfect for AXE. The city centersof Ghent and Antwerp have been selected as Read more



Objective Campaign : The main objective of the campaign is to increase and reinforce brand awareness around the concept and the logo of « Votre Courtier, votre meilleure Assurance » as well as underlining the personalised services provided by their independant insurance brokers. The campaign was mainly focused on two major Belgian events which have a key strategic Read more



Objective Campaign : Ensure the reputation and promotion of the Smurf Experience, which took place on the Heyzel site, an immersion in the world of the Smurfs which ended on January 2019 and started in June 2018.   Media Characteristics : Apart from the traditional OOH media such as paper and digital 2m2, special attention has been Read more

FEDERALE Assurance / Verzekering

FEDERALE Assurance / Verzekeringfeatured

Objective Campaign : FEDERALE ASSURANCE wanted to inform the inhabitants of 4 cities (Turnhout, Vilvoorde, Mouscron and Antwerp) that a new agency was opening or moving, while having personal contact with them and collecting as much information as possible to enrich their database. Inform the population in an original way while offering a service and a Read more



Objective Campaign: In Direct proximity of the BATIBOUW salon in Brussels, in order to attract the client attention about the possibilities of renovations credit. Media characteristics: A complete wrapping of the metro station entrance on all format available : An impactful communication that plays with the environment insert frames like bathroom mirrors, 2m² mupi like Read more



Objective Campaign : In order to put extra focus on the “bad luck” campaign, KBC used the busses and trams of De Lijn to create visibility. Media Characteristics : The campaign consisted of a Window Side 2m2 format on busses and trams in the major student cities of Flanders. Reason best Practice : No better way to reach Read more



Campaigns with high BOA-scores, incl. high originality score.  

BNP Paribas Fortis – Expats

BNP Paribas Fortis – Expatsfeatured

Objective Campaign Personalize by means of Flight Schedules and Language BNP Paribas Fortis message to an Expat target audience Media Characteristics Univers: Brussels Airport Period: September 2018 Reason Best Practice The animation was translated into 15 languages in order to challenge expats arriving in Belgium in their mother tongue. The campaign targeted passengers arriving on Read more

Belfius – Direct Mobile

Belfius – Direct Mobilefeatured

Objective Campaign The goal was to position Belfius as the leader in digital banking in order to increase the consideration and perception of the brand’s digital services and to recruit new consumers. The Belfius mobile app has a number of specific applications for travelers, including the ability to activate your credit card in foreign countries, Read more