Categories - Food
28 posts
28 posts
Spa Touchfeatured
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KFC launchfeatured
Objective Campaign : • Set up a programmatic DOOH localized around the KFC restaurants, • Dynamize the message delivery through static images and video contents on screens. Media Characteristics : • Campaign took place during the month of July 2021. • Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via Read more
Coca-Cola “Real Magic”featured
Objective Campaign : Coca-Cola wanted a unique visibility for the launch of its new campaign “Real Magic”. Belgian artists created street art for the new communication campaign. The particularity of this project, was a mural with special video mapping effects above the painting. A touch that reinforced the campaign, and that shows that the real and Read more
Lipton Ice Teafeatured
Objective Campaign : Announce the reopening of the terraces (May 8, 2021) with an official digital countdown branded Lipton. Media Characteristics : 700 screens across the entire territory spread over the 5 following universes : Digital Brussels, Digital Liege, Digital Malls, Digital Metro, Digital Carrefour. Reason best Practice : Take advantage of the reopening of the terraces to Read more
BRUfeatured
Objective Campaign : In its latest campaign, BRU® underlines the importance of drinking locally and highlights the proximity of its source through an original national OOH campaign. Depending on the city, the billboards display a specific creation showing the distance to the naturally sparkling water source. The objective? To remind each consumer that they are never Read more
Bruynooghefeatured
Objective Campaign : The coffee brand ‘Bruynooghe’ launched their rebranding campaign in April 2020 where they announced new eye-catching packaging design. They introduced an attractive design with red stripes for their complete corporate identity. Bruynooghe opted from the start for a fully branded coastal tram with personalised branding on the in as well as the outside. Media Characteristics : Read more
BRU – Festive Periodfeatured
Objective Campaign : During the festive season, Bru made the streets sparkle with its fairy-tale out-of-home campaign. Media Characteristics : Bru has illuminated the four corners of Belgium on the large format More O’Ferrall billboards, while 2 36m² billboards (Brussels and Antwerp) have been equipped with a giant glittering 2D bottle. In Brussels, the public has also Read more
Storck Mercifeatured
Objective Campaign : Tapping into human emotions by bringing the message of gratitude with Merci chocolates across during the holiday season. Media Characteristics : Five giant customized Merci Christmas trees located in the main railway stations. The trees displayed Merci greeting cards on which a personal message could be added. Reason best Practice : The campaign highlighted the Read more
