Objective Campaign : During the festive season, Bru made the streets sparkle with its fairy-tale out-of-home campaign. Media Characteristics : Bru has illuminated the four corners of Belgium on the large format More O’Ferrall billboards, while 2 36m² billboards (Brussels and Antwerp) have been equipped with a giant glittering 2D bottle. In Brussels, the public has also Read more
Objective Campaign : Tapping into human emotions by bringing the message of gratitude with Merci chocolates across during the holiday season. Media Characteristics : Five giant customized Merci Christmas trees located in the main railway stations. The trees displayed Merci greeting cards on which a personal message could be added. Reason best Practice : The campaign highlighted the Read more
Objective Campaign : The campaign’s objective was clearly to consolidate Mc Do’s local market share in the Waterloo area following the announcement of the imminent opening of a Burger King. The goal was to emerge strongly, to surprise and to exploit a tone and a message already appreciated by consumers in order to further strengthen their Read more
Objective Campaign : AB Inbev decided to celebrate the beer heritage with a new identity. To do so, AB Inbev employees welcomed arriving passengers at Brussels Airport by giving them a free glass of beer and a free Stella Artois. Media Characteristics : JC Decaux Brussels Airport billboards Reason best Practice : 7 days campaign, 32.244 glasses of Read more
Objective Campaign : Awareness campaign for Alpro’s #makethemove campaign. Alpro and Nafi Thiam encourage everyone to live a healthy lifestyle by eating better and exercising more, even at night. Media Characteristics : The campaign was creatively implemented per medium. On the coastal tram, the campaign encourages to get off the tram one stop earlier. The tram runs Read more
Objective Campaign : A brand new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Indeed, McDonald’s has decided to place its huge banner right next to the Burger King restaurant. This was a Read more
Objective Campaign : The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living. Media Characteristics : A major first, the legendary More O’Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold Read more
Objective Campaign : Brand awareness FACE2FACE confrontation Contextual brand visibility (HORECA) Message to the right target (ladies vs gents), Fun & likeability conversion Media Characteristics : Face2face national 2.350 frames HORECA – CINEMA – NIGHTCLUB – CONCERT HALL Reason best Practice : We have been able to reach the right target in a long confrontation medium with a message one to Read more
Objective Campaign : The purpose of the campaign is to raise consumer awareness about the necessity of recycling. Media Characteristics : Prestige Reason best Practice : a campaign that does not sell a product but promotes a change in behaviour
