Objective Campaign : Since the start of COVID crisis, wearing a face mask and keeping distance on all public transport of De Lijn is mandatory for all passengers. Therefore, De Lijn started the ‘Vlot & Veilig’ campaign, in which caring for each other is the central message. If we care, we wear a mask, we keep distance and Read more
Objective Campaign : Clear Channel Belgium has decided to take exceptional and temporary measures to protect its employees and workers, and thus contribute jointly to slowing down the spread of the virus. Media Characteristics : The #staysafe campaign was displayed on all OOH and DOOH media throughout Belgium during the lockdown. During this period, Clear Channel also Read more
Objective Campaign : “#SendingLove” has been a global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19 and has run on advertising space donated by over 70 media owners across 153 cities making it the biggest UGC campaign ever to run on digital Out of Read more
Objective Campaign : Increase the involvement of disadvantaged young people (NEET) in training courses with a view to vocational reintegration/reorientation. Conversion rates of the usual communication channels (social partners) were rather low. YouthStart wanted to reach these young people in a different rather direct way. No better way to reach these young people hanging around in Read more
Objective Campaign : This winter, Clear Channel is joining forces with the Survivinginbrussels.be platform and is making its digital screens available to guide people in precarious situations. The web-app Survivinginbrussels.be was created with the aim of providing real-time information to people in precarious situations, social workers, but also, of course, citizens wishing to help in the Read more
Objective Campaign : Recupel, the Belgian company responsible for recycling electrical equipment, has started a campaign to raise awareness for the problem of improper recycling of old fridges and freezers. According to their research, over 200.000 of these appliances went ‘missing’ just in the last year. The client opted for a ‘The Street’ campaign with posters Read more
Objective Campaign : Ben Weyts, “Vlaams minister van Dierenwelzijn” launched with a press conference the campaign ‘Adopt an animal’. With this event the new website ‘www.adopteereendier.be’ was promoted. This site shows an overview of all animals waiting in 120 asylums for a warm home. It also gives background information of the animals people would like to Read more
Objective Campaign Attract the attention of politicians and media of butchering lambs without drug /anaesthesia Media Characteristics Mobile Wall of 60m² R/V at 5 locations during 9 days 3 mobile 20m² – 3 routings + zones around parlement during 9 days Reason Best Practice Politicians were reached on their main roads to Brussels & in the city center of Read more
