Objective Campaign : Highlight the fact that the stores were open during the semi-lockdown and increased in-store traffic before Christmas affluence. Media Characteristics : Personalized digital networks in direct proximity of POS + a geotargeted mobile activation Reason best Practice : This case clearly demonstrated the power of the combination of the two-digital media (OOH +MOBILE). . .
Objective Campaign : Reinforcement of the end of year campaign by combining OOH with other classical media. Purpose was to create impact, the reason why the choice for Publifer with it’s out-of-the box impactful solutions. Media Characteristics : MOF 36m² – 40 sites + a few locations with Out of the box add on Elevator Walls XL Read more
Objective Campaign : Despite international successes, the homebase of the stylish accessory brand KOMONO stayed in Antwerp. The launch of their new Marine collection was a worldwide event and has been supported by major advertising campaigns in several big cities. For Antwerp KOMONO choose a collaboration with LIJNCOM with amazing results showing impressive Side packs stickering Read more
Objective Campaign NIVEA wanted to invite the public on the move to test their latest skin care in the Trystore. People could also participate in the Detox Challenge, either by registering on the iPads or by pedaling to activate the blender linked to the wheel of each of the bikes installed in the Trystore to Read more
Objective Campaign Bring H&M to the attention of the target audience in a disruptive way about the buying of gifts for family and friends during the holiday period Media Characteristics By using an impactful & experiential format H&M disrupted the audience’s advertising exposure habits and got as much attention & reach as they wished for!
Objective Campaign For the launch of it’s « Parisian style » fall collection, H&M wanted to bring some Parisian spirit to the Belgian public with a typical Parisian kiosk pop-up. Media Characteristics Urban Media designed a unique experience for H&M by recreating a kiosk with Led screens and giant visuals. A guaranteed powerful impact in the crowded Read more
Objective Campaign Aldi has a very consisted OOH advertising strategy with a long-term approach for an impactful campaign with proven results. The 1st use of OOH by Aldi in 2017 was based on a long-term strategy that included multiple OOH formats combined with a multimedia approach Communicate on the ‘Products Battles’ campaign Media Characteristics Aldi Read more