Objective Campaign : The city of Antwerp wanted to promote the Low Emission Zone (LEZ) to ensure that air in the city becomes cleaner. Since 1/1/2020 the conditions for admission have become stricter. So the focus of the campaign is to always check your vehicle with the check tool before entering the LEZ. Media Characteristics : One Read more
Objective Campaign : Image branding for KU Leuven and promoting their several campuses and departments, spread over 10 cities in Flanders. Media Characteristics : The campaign exists of 500 vehicles that have a specific KULeuven sticker on the side of the bus of tram. All stickers have a clever and subtle message to promote the campus in Read more
Objective Campaign : Malta is one of the prime European tourist destinations if one is in search of the winter sun. The Tourism Authority of Malta has launched a campaign to encourage the middleclass citizens of Western European countries to spend their holidays on this beautiful island. Malta has made specific efforts in the capital city Read more
Objective Campaign : The goal was simple! Make sure that the whole world remembers the start of the 2019 Tour de France in Brussels! All by one simple idea and realization. A gigantic visible from the sky that all the televisions of the world will retransmit through more than 190 countries Media Characteristics : The gigantic “bâche” Read more
Objective Campaign : Anniversary campaign: a corporate awareness campaign about the fact that CocaCola is evolving with Europeans since the beginning in 1919. Media Characteristics : Wall Wrapping of the Schuman metro platforms walls Reason best Practice : Use of a disruptive communication channel by placing a big communication in an unusual place. By using this technique Coca Read more
Objective Campaign : A new image campaign for De Standaard. The concept puts things in perspective. This is what the journal does every day: what you read or see at first sight is not necessarily real or true. Media Characteristics : De Standaard chose to be present with the formats Inside wobblers & Window stickers to reach Read more
Objective Campaign : Recupel, the Belgian company responsible for recycling electrical equipment, has started a campaign to raise awareness for the problem of improper recycling of old fridges and freezers. According to their research, over 200.000 of these appliances went ‘missing’ just in the last year. The client opted for a ‘The Street’ campaign with posters Read more
Objective Campaign : The stib celebrates the tram’s 150th anniversary in Brussels Media Characteristics : Full wrapped trams Reason best Practice : A great impact and visibility communication in the city, a moving billboard. A combination of several part of old trams that brussels inhabitants have known by the past.