Categories - Telco
7 posts


Objective Campaign : Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest. Media Characteristics : -Elevator Walls XL with integrated real-time screen at Antwerp-Central station -2m² Digital National Network Reason best Practice : Alongside its clever use Read more



Objective Campaign : Launch of the new Mate 20 Pro, end of year. Media Characteristics : Branded zone Louise – City Play Wrapped Bus Shelter Antwerpen Bache Meiser I-conic De Brouckère, Van Praet, Delta MOF Temporary screens  Groenplaats Antwerp and Place Stéphanie Reason best Practice : Perfect cross formats translation combining paper and digital formats, monumental and classical Read more



Objective Campaign : The goal was to make a link between the creative message and the use of the medium. Here the campaign refers to the data which, if not used by Base’s customers, is directly reported to the next month. Media Characteristics : If data can be reported to the next month, a link between this Read more

Telenet – Go with the good flow

Telenet – Go with the good flowfeatured

Objective Campaign : In 2018 Lijncom launched a Full Branding pakket, with which one could claim a full bus or tram on the inside as well on the outside. Telenet was the first to exploit this format on a tram in Antwerp as in Gent, for the launch of the ‘Go with te Flow campaign. A Read more



Campaigns with high BOA-scores, incl. high originality score.  

Base Fluid

Base Fluidfeatured

Objective Campaign Communicate about the new personalized subscription service of Base Media Characteristics Translate the operator’s personalized subscriptions in a DOOH campaign. Field activation campaign in JCDecaux Digital Metro and Malls network. Reason Best Practice Interpelling campaign combined with a contest and stunt of having the name of the participant appearing on all screens  

Telenet SFR

Telenet SFRfeatured

Objective Campaign Announce the migration from SFR to Telenet by creating a “yellow invasion” in Wemmel Media Characteristics From placemats in horeca to giant banners on major roads, the OOH campaign had to make every inhabitant of Wemmel aware of the fact that Telenet was arriving in their city. Big formats (swanks, storefronts, the Skyboard) Read more