Objective Campaign : Strategically, contribute to the Proximus’s ‘shift to digital’s strategy by testing ‘new media technologies’, through a specific programmatic DOOH strategy. Tactically, ensure an ‘always-on’ visibility that supports Proximus Joint offers (with Samsung, Apple, …), optimized by incremental DOOH presence around selected POS . Media Characteristics : • Define 2 groups of POS clusters, with Read more
Objective Campaign : After having painted various murals in Belgium with so-called conventional methods, Mediafield and Proximus took on a new challenge: to create a mural while combining technology and painting. Based on an idea by Famous / Silk, this mural was created by a robot guided trhough Proximus’ 4G network and the talent of the Read more
Objective Campaign : Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest. Media Characteristics : -Elevator Walls XL with integrated real-time screen at Antwerp-Central station -2m² Digital National Network Reason best Practice : Alongside its clever use Read more
Objective Campaign : Launch of the new Mate 20 Pro, end of year. Media Characteristics : Branded zone Louise – City Play Wrapped Bus Shelter Antwerpen Bache Meiser I-conic De Brouckère, Van Praet, Delta MOF Temporary screens Groenplaats Antwerp and Place Stéphanie Reason best Practice : Perfect cross formats translation combining paper and digital formats, monumental and classical Read more
Objective Campaign : The goal was to make a link between the creative message and the use of the medium. Here the campaign refers to the data which, if not used by Base’s customers, is directly reported to the next month. Media Characteristics : If data can be reported to the next month, a link between this Read more
Objective Campaign : In 2018 Lijncom launched a Full Branding pakket, with which one could claim a full bus or tram on the inside as well on the outside. Telenet was the first to exploit this format on a tram in Antwerp as in Gent, for the launch of the ‘Go with te Flow campaign. A Read more
Campaigns with high BOA-scores, incl. high originality score.
Objective Campaign Communicate about the new personalized subscription service of Base
Objective Campaign Announce the migration from SFR to Telenet by creating a “yellow invasion” in Wemmel Media Characteristics From placemats in horeca to giant banners on major roads, the OOH campaign had to make every inhabitant of Wemmel aware of the fact that Telenet was arriving in their city. Big formats (swanks, storefronts, the Skyboard) Read more
