Categories - Billboards
11 posts
AB Inbev

AB Inbevfeatured

Objective Campaign : AB Inbev decided to celebrate the beer heritage with a new identity. To do so, AB Inbev employees welcomed arriving passengers at Brussels Airport by giving them a free glass of beer and a free Stella Artois. Media Characteristics : JC Decaux Brussels Airport billboards Reason best Practice : 7 days campaign, 32.244 glasses of Read more

MALTA TOURISM

MALTA TOURISMfeatured

Objective Campaign : Malta is one of the prime European tourist destinations if one is in search of the winter sun. The Tourism Authority of Malta has launched a campaign to encourage the middleclass citizens of Western European countries to spend their holidays on this beautiful island. Malta has made specific efforts in the capital city Read more

ORANGE: GOOGLE NEST

ORANGE: GOOGLE NESTfeatured

Objective Campaign : Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest. Media Characteristics : -Elevator Walls XL with integrated real-time screen at Antwerp-Central station -2m² Digital National Network Reason best Practice : Alongside its clever use Read more

MC DONALD’S

MC DONALD’Sfeatured

Objective Campaign : A brand new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Indeed, McDonald’s has decided to place its huge banner right next to the Burger King restaurant. This was a Read more

CORONA

CORONAfeatured

Objective Campaign : The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living. Media Characteristics : A major first, the legendary More O’Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold Read more

RECUPEL

RECUPELfeatured

Objective Campaign : Recupel, the Belgian company responsible for recycling electrical equipment, has started a campaign to raise awareness for the problem of improper recycling of old fridges and freezers. According to their research, over 200.000 of these appliances went ‘missing’ just in the last year. The client opted for a ‘The Street’ campaign with posters Read more

GOOGLE

GOOGLEfeatured

Objective Campaign : Google chose to add out of home transport media to their mediamixto reach the people on the go (airport / metro). In these two universes, people are moving but they are also waiting in a captive environment which is also conducive to the widespread use of mobile devices. Media Characteristics : Digital iVisionscreens in Read more

BRU – Rebranding

BRU – Rebrandingfeatured

Objective Campaign : BRU wished to reposition their product with a real back to the source. They managed this by focusing on the essential dimension of it’s sparkling water: the water that springs naturally sparkling from the earth. Media Characteristics : Eight meters high, the BRU bottle was displayed on the More O’Ferrall billboards, strategically situated in Read more

HUAWEI

HUAWEIfeatured

Objective Campaign : Launch of the new Mate 20 Pro, end of year. Media Characteristics : Branded zone Louise – City Play Wrapped Bus Shelter Antwerpen Bache Meiser I-conic De Brouckère, Van Praet, Delta MOF Temporary screens  Groenplaats Antwerp and Place Stéphanie Reason best Practice : Perfect cross formats translation combining paper and digital formats, monumental and classical Read more

BROCOM

BROCOMfeatured

Objective Campaign : The main objective of the campaign is to increase and reinforce brand awareness around the concept and the logo of « Votre Courtier, votre meilleure Assurance » as well as underlining the personalised services provided by their independant insurance brokers. The campaign was mainly focused on two major Belgian events which have a key strategic Read more

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