Categories - Billboards
28 posts
SAMSUNG

SAMSUNGfeatured

Objective Campaign : Product launch campaign of the new GALAXY Z FLIP  4 SAMSUNG’s Smartphone Media Characteristics : Innovate building and transformation of 5 bus shelters benches by placing “real” smartphone on it that can be opened by passersby’s Innovate campaign was supported by digital campaign in street & malls Reason best Practice : A great campaign that Read more

MINI – Charging Station

MINI – Charging Stationfeatured

Objective Campaign : Promote the new electric MINI Media Characteristics : Massive coverage & hyper impactful format Eye-catching and panoramic billboards Reaches the 18-54 active population Which is the exact target of this brand Highest coverage in 5 main centers Reason best Practice : The electric station which is in front of billboard catches the attention. Creative potential Read more

PHILIPS

PHILIPSfeatured

Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more

DELIVEROO

DELIVEROOfeatured

Objective Campaign : Gain awareness using small and large formats. Media Characteristics : This campaign took place in Brussels and Antwerp. There were many different formats: 2m² on the street, 2m² digital in the metro, banners, storefront and brand zone. The goal was to cover a maximum of these two cities. Reason best Practice : There was a Read more

VW ID.4 Launch

VW ID.4 Launchfeatured

Objective Campaign : • Create an event at the Belgian coast to support the launch of ID.4 of Volkswagen. • Give an extra boost of visibility to the campaign and create a buzz. Media Characteristics : • Kinetic deployed a super banner of 110 m² in one of the busiest ‘place-to-be’ of the Belgian coast, not far Read more

KFC launch

KFC launchfeatured

Objective Campaign : • Set up a programmatic DOOH localized around the KFC restaurants, • Dynamize the message delivery through static images and video contents on screens. Media Characteristics : • Campaign took place during the month of July 2021. • Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via Read more

Lampiris

Lampirisfeatured

Objective Campaign : • Address the Lampiris clients in a personalized way to thank them to have used green energy. • Show recognition to Lampiris users as they largely contributed to phenomenal CO2 savings in 2020. Media Characteristics : • A large mix of different OOH touchpoints including 36m², 20m², bus backs, etc with personalized messages addressed Read more

Adidas

Adidasfeatured

Objective Campaign : Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made. Generate awareness and impact. Media Characteristics : 2 megaposters with a surface of 503m² and 87m². In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and Read more

ING

INGfeatured

Objective Campaign : It was a first! RTBF, Clear Channel and RMB collaborated to offer a unique experience dedicated to the most beautiful goals of the competition, sponsored by ING. Media Characteristics : During UEFA EURO 2020TM, the RTBF broadcasted all the matches on television and on Auvio, with some relays programmed on radio. Thanks to a Read more

Mastercard

Mastercardfeatured

Objective Campaign : Mastercard launches contactless payment on board the Coast Tram. For the occasion, every traveller paying contactless with Maestro or Mastercard was offered his or her journey every Saturday in August. Media Characteristics : To inform holidaymakers, two bus shelters were entirely branded in the brand’s colours. At the same time, the campaign spot was Read more

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