Categories - Street Furniture
14 posts
BRU – Festive Period

BRU – Festive Periodfeatured

Objective Campaign : During the festive season, Bru made the streets sparkle with its fairy-tale out-of-home campaign. Media Characteristics : Bru has illuminated the four corners of Belgium on the large format More O’Ferrall billboards, while 2 36m² billboards (Brussels and Antwerp) have been equipped with a giant glittering 2D bottle. In Brussels, the public has also Read more

Zadig & Voltaire

Zadig & Voltairefeatured

Objective Campaign : Zadig&Voltaire has unveiled its new Eau de Parfum This Is Love! in a 100% seductive action. Media Characteristics : On the occasion of Valentine’s Day, passers-by and travellers fell in love with the brand’s latest spot, which was broadcast on a giant LED Wall in the heart of Antwerp Central Station. Invited by hostesses Read more

Chanel

Chanelfeatured

Objective Campaign : Chanel wanted to celebrate the magic of the holiday season for Chanel No 5 L’Eau starring Lily-Rose Depp. Media Characteristics : The magic has been through the country with the national MOF 36m² network with a special highlight on Blvd General Jacques, putting the snowball into a 2D shape with various parts of the Read more

Disney-Star Wars

Disney-Star Warsfeatured

Objective Campaign : Disney wanted to communicate creatively on The launch of the Star Wars: The Rise of Skywalker. Media Characteristics : The iconic and very recognizable luminous swords have been placed in 2 panels in the very centre of Brussels, in the Louise Branded Zone, while the teaser of the film was playing on the digital Read more

Mc Do “Served by a king or served as a king”

Mc Do “Served by a king or served as a king”featured

Objective Campaign : The campaign’s objective was clearly to consolidate Mc Do’s local market share in the Waterloo area following the announcement of the imminent opening of a Burger King. The goal was to emerge strongly, to surprise and to exploit a tone and a message already appreciated by consumers in order to further strengthen their Read more

Surviving in Brussels

Surviving in Brusselsfeatured

Objective Campaign : This winter, Clear Channel is joining forces with the Survivinginbrussels.be platform and is making its digital screens available to guide people in precarious situations. The web-app Survivinginbrussels.be was created with the aim of providing real-time information to people in precarious situations, social workers, but also, of course, citizens wishing to help in the Read more

Renault Zoé (electrical car)

Renault Zoé (electrical car)featured

Objective Campaign : Promote the new electrical car Renault Zoé Add relevancy, creativity and innovation on top of the impactful and powerful new Renault Zoe launch campaign. The creativity of the different messages in the right context will give the customer a clear added value. Media Characteristics : Network : a selection of JCD Digital Street Screens Read more

RECUPEL

RECUPELfeatured

Objective Campaign : Recupel, the Belgian company responsible for recycling electrical equipment, has started a campaign to raise awareness for the problem of improper recycling of old fridges and freezers. According to their research, over 200.000 of these appliances went ‘missing’ just in the last year. The client opted for a ‘The Street’ campaign with posters Read more

Coca Cola – Recycling

Coca Cola – Recyclingfeatured

Objective Campaign : The purpose of the campaign is to raise consumer awareness about the necessity of recycling. Media Characteristics : Prestige Reason best Practice : a campaign that does not sell a product but promotes a change in behaviour

BRU – Rebranding

BRU – Rebrandingfeatured

Objective Campaign : BRU wished to reposition their product with a real back to the source. They managed this by focusing on the essential dimension of it’s sparkling water: the water that springs naturally sparkling from the earth. Media Characteristics : Eight meters high, the BRU bottle was displayed on the More O’Ferrall billboards, strategically situated in Read more

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