Objective Campaign : Product launch campaign of the new GALAXY Z FLIP 4 SAMSUNG’s Smartphone Media Characteristics : Innovate building and transformation of 5 bus shelters benches by placing “real” smartphone on it that can be opened by passersby’s Innovate campaign was supported by digital campaign in street & malls Reason best Practice : A great campaign that Read more
Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more
Objective Campaign : Gain awareness using small and large formats. Media Characteristics : This campaign took place in Brussels and Antwerp. There were many different formats: 2m² on the street, 2m² digital in the metro, banners, storefront and brand zone. The goal was to cover a maximum of these two cities. Reason best Practice : There was a Read more
Objective Campaign : Encourage Belgians to recycle their writing materials via an innovative campaign, and show the sustainable aspect of the brand. Media Characteristics : Louise brand zone (wrapping + special built (benches)) JCDecaux digital screens throughout Belgium: in Brussels, Liege, in the Malls and in front of Carrefour stores and on 2m² panels More than 1,500 Read more
Objective Campaign : This new campaign aims to demonstrate to citizens the different motivations to renovate buildings in Brussels: it’s possible to renovate one’s house and by doing so stop wasting money, while being ecological and all this in a comfortable environment. This new campaign filled with color and a purifying layer was able to demonstrate Read more
Objective Campaign : • Set up a programmatic DOOH localized around the KFC restaurants, • Dynamize the message delivery through static images and video contents on screens. Media Characteristics : • Campaign took place during the month of July 2021. • Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via Read more
Objective Campaign : • Address the Lampiris clients in a personalized way to thank them to have used green energy. • Show recognition to Lampiris users as they largely contributed to phenomenal CO2 savings in 2020. Media Characteristics : • A large mix of different OOH touchpoints including 36m², 20m², bus backs, etc with personalized messages addressed Read more
Objective Campaign : Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made. Generate awareness and impact. Media Characteristics : 2 megaposters with a surface of 503m² and 87m². In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and Read more
Objective Campaign : 5 years after the attacks at Zaventem airport and Maalbeek metro station (22/03/2016), photographer Lieve Blancquaert looks back on this black day. She does this by making a moving photo reportage of several victims and witnesses. The objective of this campaign was to bring the moving and impactful images into the street scene. In Read more
Objective Campaign : Because a nice action deserves a nice attention! Mooimakers thanks and encourages the population to keep the environment clean through a large and playful awareness campaign, with Clear Channel and Urban Media. Media Characteristics : Thumbs up! Pico bello! Mooimakers is giving a big thumbs up to all those who help keep Flanders clean. Read more
