Categories - Street Furniture
26 posts
Bxl Environnement

Bxl Environnementfeatured

Objective Campaign : This new campaign aims to demonstrate to citizens the different motivations to renovate buildings in Brussels: it’s possible to renovate one’s house and by doing so stop wasting money, while being ecological and all this in a comfortable environment. This new campaign filled with color and a purifying layer was able to demonstrate Read more

KFC launch

KFC launchfeatured

Objective Campaign : • Set up a programmatic DOOH localized around the KFC restaurants, • Dynamize the message delivery through static images and video contents on screens. Media Characteristics : • Campaign took place during the month of July 2021. • Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via Read more

Lampiris

Lampirisfeatured

Objective Campaign : • Address the Lampiris clients in a personalized way to thank them to have used green energy. • Show recognition to Lampiris users as they largely contributed to phenomenal CO2 savings in 2020. Media Characteristics : • A large mix of different OOH touchpoints including 36m², 20m², bus backs, etc with personalized messages addressed Read more

Adidas

Adidasfeatured

Objective Campaign : Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made. Generate awareness and impact. Media Characteristics : 2 megaposters with a surface of 503m² and 87m². In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and Read more

MENSEN

MENSENfeatured

Objective Campaign : 5 years after the attacks at Zaventem airport and Maalbeek metro station (22/03/2016), photographer Lieve Blancquaert looks back on this black day. She does this by making a moving photo reportage of several victims and witnesses. The objective of this campaign was to bring the moving and impactful images into the street scene. In Read more

Mooimakers

Mooimakersfeatured

Objective Campaign : Because a nice action deserves a nice attention! Mooimakers thanks and encourages the population to keep the environment clean through a large and playful awareness campaign, with Clear Channel and Urban Media. Media Characteristics : Thumbs up! Pico bello! Mooimakers is giving a big thumbs up to all those who help keep Flanders clean. Read more

BEBAT

BEBATfeatured

Objective Campaign : Activate people to recycle used batteries. Media Characteristics : Multiple OOH touchpoints were used: Street: Adshel 2m² (posters & digital) & Insert Public Transport buses (national coverage): Inside: banners & window stickers (200) Outside – Full backs (100) Railway Stations: Dazibao (Ghent-St-Pieters & Antwerp-Central), Elevator Walls XL (Antwerp-Central) Other media: Baches, Bread Bags, Moohzaik  

Lipton Ice Tea

Lipton Ice Teafeatured

Objective Campaign : Announce the reopening of the terraces (May 8, 2021) with an official digital countdown branded Lipton. Media Characteristics : 700 screens across the entire territory spread over the 5 following universes : Digital Brussels, Digital Liege, Digital Malls, Digital Metro, Digital Carrefour. Reason best Practice : Take advantage of the reopening of the terraces to Read more

Adidas

Adidasfeatured

Objective Campaign : Promote 2 new models to a specific key audience through accurate targeting on DOOH. Media Characteristics : A selection of 67 & 43 digital street screens proposed with the help of the OOH PLANNER. Reason best Practice : The OOH PLANNER frames selections & allows a real targeting of a specific target in OOH. This Read more

Bruxelles Mobilité

Bruxelles Mobilitéfeatured

Objective Campaign : Raise awareness among all users ( car drivers, pedestrians, cyclists, scooters…), to be more careful and to be visible on the  road. Media Characteristics : Selection of 170 2m² street furniture paper faces + online (not via JCDecaux) +  activation actions (not via JCDecaux) Reason best Practice : This campaign, directly inspired by the graphic Read more

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