Objective Campaign : Recupel, the Belgian company responsible for recycling electrical equipment, has started a campaign to raise awareness for the problem of improper recycling of old fridges and freezers. According to their research, over 200.000 of these appliances went ‘missing’ just in the last year. The client opted for a ‘The Street’ campaign with posters Read more
Objective Campaign : The purpose of the campaign is to raise consumer awareness about the necessity of recycling. Media Characteristics : Prestige Reason best Practice : a campaign that does not sell a product but promotes a change in behaviour
Objective Campaign : BRU wished to reposition their product with a real back to the source. They managed this by focusing on the essential dimension of it’s sparkling water: the water that springs naturally sparkling from the earth. Media Characteristics : Eight meters high, the BRU bottle was displayed on the More O’Ferrall billboards, strategically situated in Read more
Objective Campaign : The aim was to ensure a good visibility on OOH media that were no more useful as from Sunday evening and to communicate in the same theme as the official elections. In an impertinent way, it was a way of attracting the attention of a young audience, that targeted by FANTA and this, Read more
Objective Campaign : The brand was looking for an OOH product that could reflect the name of the product: a limited series of AXE named “Fresh Forest & Graffiti”. The idea of a giant graffiti wall handpainted that also incorporated 3D vegetals seemed perfect for AXE. The city centersof Ghent and Antwerp have been selected as Read more
Objective Campaign : Launch of the new Mate 20 Pro, end of year. Media Characteristics : Branded zone Louise – City Play Wrapped Bus Shelter Antwerpen Bache Meiser I-conic De Brouckère, Van Praet, Delta MOF Temporary screens Groenplaats Antwerp and Place Stéphanie Reason best Practice : Perfect cross formats translation combining paper and digital formats, monumental and classical Read more
Objective Campaign : The aim was to reach during a period of 1 week the core target audience potentially interested in the new promotional offer of Playstation. This exceptional Black Friday promo consisted of a PlayStation VR + Ps Camera + PS Worlds for merely 199,99 €. Media Characteristics : Taking into account the target audience of Read more
