Objective Campaign : This new campaign aims to demonstrate to citizens the different motivations to renovate buildings in Brussels: it’s possible to renovate one’s house and by doing so stop wasting money, while being ecological and all this in a comfortable environment. This new campaign filled with color and a purifying layer was able to demonstrate Read more
Objective Campaign : • Set up a programmatic DOOH localized around the KFC restaurants, • Dynamize the message delivery through static images and video contents on screens. Media Characteristics : • Campaign took place during the month of July 2021. • Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via Read more
Objective Campaign : • Address the Lampiris clients in a personalized way to thank them to have used green energy. • Show recognition to Lampiris users as they largely contributed to phenomenal CO2 savings in 2020. Media Characteristics : • A large mix of different OOH touchpoints including 36m², 20m², bus backs, etc with personalized messages addressed Read more
Objective Campaign : Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made. Generate awareness and impact. Media Characteristics : 2 megaposters with a surface of 503m² and 87m². In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and Read more
Objective Campaign : 5 years after the attacks at Zaventem airport and Maalbeek metro station (22/03/2016), photographer Lieve Blancquaert looks back on this black day. She does this by making a moving photo reportage of several victims and witnesses. The objective of this campaign was to bring the moving and impactful images into the street scene. In Read more
Objective Campaign : Because a nice action deserves a nice attention! Mooimakers thanks and encourages the population to keep the environment clean through a large and playful awareness campaign, with Clear Channel and Urban Media. Media Characteristics : Thumbs up! Pico bello! Mooimakers is giving a big thumbs up to all those who help keep Flanders clean. Read more
Objective Campaign : Activate people to recycle used batteries. Media Characteristics : Multiple OOH touchpoints were used: Street: Adshel 2m² (posters & digital) & Insert Public Transport buses (national coverage): Inside: banners & window stickers (200) Outside – Full backs (100) Railway Stations: Dazibao (Ghent-St-Pieters & Antwerp-Central), Elevator Walls XL (Antwerp-Central) Other media: Baches, Bread Bags, Moohzaik
Objective Campaign : Announce the reopening of the terraces (May 8, 2021) with an official digital countdown branded Lipton. Media Characteristics : 700 screens across the entire territory spread over the 5 following universes : Digital Brussels, Digital Liege, Digital Malls, Digital Metro, Digital Carrefour. Reason best Practice : Take advantage of the reopening of the terraces to Read more
Objective Campaign : Promote 2 new models to a specific key audience through accurate targeting on DOOH. Media Characteristics : A selection of 67 & 43 digital street screens proposed with the help of the OOH PLANNER. Reason best Practice : The OOH PLANNER frames selections & allows a real targeting of a specific target in OOH. This Read more
Objective Campaign : Raise awareness among all users ( car drivers, pedestrians, cyclists, scooters…), to be more careful and to be visible on the road. Media Characteristics : Selection of 170 2m² street furniture paper faces + online (not via JCDecaux) + activation actions (not via JCDecaux) Reason best Practice : This campaign, directly inspired by the graphic Read more
