Objective Campaign : Stimulate people to subscribe to Disney+ during the holiday period. Broad audience : Families with or without kids, young people. Media Characteristics : 3 mega banners in the shopping area of Brussels/Muntplein and Meir/Stadsfeestzaal and Groenplaats Antwerp. Activation inside the Stadsfeestzaal in Antwerp, with possibility to make a picture & receive a card with Read more
Objective Campaign : Nestlé wanted to create an impactful campaign with the focus on fighting litter with the first ever outdoor campaign that uses 100% recycled paper. Far too much waste does not find its way to the trash can in Belgium. Perrier, Vittel, KitKat and Lion: four iconic Nestlé brands are committed to fighting this Read more
Objective Campaign : Launch of the new women’s fragrance FAME by Paco Rabanne Media Characteristics : Using a Brand zone in direct proximity of one of the most crowded shopping zone of the country with digital screens, a special 3D build to attract consumers to the activation sampling action supported by “Moving billboards” full wrap trams Reason Read more
Objective Campaign : Movie Launch of the second opus of the Avatar Saga Media Characteristics : -An ice rink has been transformed to immerse us in the atmosphere of Pandora. -XXL poster of more than 200m² on the façade of the shopping. -A workshop of grimage for children is installed. -DOOH campaigns with the movie poster on Read more
Objective Campaign : Product launch campaign of the new GALAXY Z FLIP 4 SAMSUNG’s Smartphone Media Characteristics : Innovate building and transformation of 5 bus shelters benches by placing “real” smartphone on it that can be opened by passersby’s Innovate campaign was supported by digital campaign in street & malls Reason best Practice : A great campaign that Read more
Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more
Objective Campaign : Gain awareness using small and large formats. Media Characteristics : This campaign took place in Brussels and Antwerp. There were many different formats: 2m² on the street, 2m² digital in the metro, banners, storefront and brand zone. The goal was to cover a maximum of these two cities. Reason best Practice : There was a Read more
Objective Campaign : Encourage Belgians to recycle their writing materials via an innovative campaign, and show the sustainable aspect of the brand. Media Characteristics : Louise brand zone (wrapping + special built (benches)) JCDecaux digital screens throughout Belgium: in Brussels, Liege, in the Malls and in front of Carrefour stores and on 2m² panels More than 1,500 Read more
Objective Campaign : This new campaign aims to demonstrate to citizens the different motivations to renovate buildings in Brussels: it’s possible to renovate one’s house and by doing so stop wasting money, while being ecological and all this in a comfortable environment. This new campaign filled with color and a purifying layer was able to demonstrate Read more
Objective Campaign : • Set up a programmatic DOOH localized around the KFC restaurants, • Dynamize the message delivery through static images and video contents on screens. Media Characteristics : • Campaign took place during the month of July 2021. • Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via Read more
