Categories - Transport
30 posts
Mooimakers

Mooimakersfeatured

Objective Campaign : Because a nice action deserves a nice attention! Mooimakers thanks and encourages the population to keep the environment clean through a large and playful awareness campaign, with Clear Channel and Urban Media. Media Characteristics : Thumbs up! Pico bello! Mooimakers is giving a big thumbs up to all those who help keep Flanders clean. Read more

BEBAT

BEBATfeatured

Objective Campaign : Activate people to recycle used batteries. Media Characteristics : Multiple OOH touchpoints were used: Street: Adshel 2m² (posters & digital) & Insert Public Transport buses (national coverage): Inside: banners & window stickers (200) Outside – Full backs (100) Railway Stations: Dazibao (Ghent-St-Pieters & Antwerp-Central), Elevator Walls XL (Antwerp-Central) Other media: Baches, Bread Bags, Moohzaik  

Bruxelles Mobilité

Bruxelles Mobilitéfeatured

Objective Campaign : Raise awareness among all users ( car drivers, pedestrians, cyclists, scooters…), to be more careful and to be visible on the  road. Media Characteristics : Selection of 170 2m² street furniture paper faces + online (not via JCDecaux) +  activation actions (not via JCDecaux) Reason best Practice : This campaign, directly inspired by the graphic Read more

Cowboy

Cowboyfeatured

Objective Campaign : Cowboy, the online electric bike brand, is venturing into offline OOH advertising for the first time. The aim is increasing brand awareness and activating urban riders in the city to visit and shop at Cowboy online. Media Characteristics : With 40 Super sides of 10m2 Cowboy launched their Cowboy 4 e-bike in Ghent and Read more

VOLVO

VOLVOfeatured

Objective Campaign : Volvo targets safety in DOOH with Clear Channel. As a leader in car safety, Volvo has carried out a completely innovative prevention campaign in DOOH. The aim is to make motorists aware of the safety of cyclists, who are increasingly present in Brussels. Media Characteristics : In the heart of the busiest avenue in Read more

UZ Brussels – HR

UZ Brussels – HRfeatured

Objective Campaign : To attract new colleagues, the UZ Brussel hospital launched a catchy HR campaign by putting their USPs in the spotlight on the brand-new trambus. As a second goal, they also want to point out to their actual hospital staff and future colleagues that they can easily come to work by bus. Media Characteristics : Read more

DE LIJN

DE LIJNfeatured

Objective Campaign : Since the start of COVID crisis, wearing a face mask and keeping distance on all public transport of De Lijn is mandatory for all passengers. Therefore, De Lijn started the ‘Vlot & Veilig’ campaign, in which caring for each other is the central message. If we care, we wear a mask, we keep distance and Read more

BONSAI

BONSAIfeatured

Objective Campaign : Bonsai is a mobile payment app. With this recent OOH campaign Bonsai wants to promote purchases through their app. Message: for every 10 payments made with the Bonsai app, the company plants a real tree. Bonsai focuses this time on the De Lijn travellers and lets them earn their ticket back, not financially Read more

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