Objective Campaign : Awareness campaign for Alpro’s #makethemove campaign. Alpro and Nafi Thiam encourage everyone to live a healthy lifestyle by eating better and exercising more, even at night. Media Characteristics : The campaign was creatively implemented per medium. On the coastal tram, the campaign encourages to get off the tram one stop earlier. The tram runs Read more
Objective Campaign : Anniversary campaign: a corporate awareness campaign about the fact that CocaCola is evolving with Europeans since the beginning in 1919. Media Characteristics : Wall Wrapping of the Schuman metro platforms walls Reason best Practice : Use of a disruptive communication channel by placing a big communication in an unusual place. By using this technique Coca Read more
Objective Campaign : A new image campaign for De Standaard. The concept puts things in perspective. This is what the journal does every day: what you read or see at first sight is not necessarily real or true. Media Characteristics : De Standaard chose to be present with the formats Inside wobblers & Window stickers to reach Read more
Objective Campaign : To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside. Media Characteristics : They decorated the tram with: – de “foute” look & feel (pizza, leopard, …. motifs) – the stop announcements were personalised with the artists of de Read more
Objective Campaign : The stib celebrates the tram’s 150th anniversary in Brussels Media Characteristics : Full wrapped trams Reason best Practice : A great impact and visibility communication in the city, a moving billboard. A combination of several part of old trams that brussels inhabitants have known by the past.
Objective Campaign : Google chose to add out of home transport media to their mediamixto reach the people on the go (airport / metro). In these two universes, people are moving but they are also waiting in a captive environment which is also conducive to the widespread use of mobile devices. Media Characteristics : Digital iVisionscreens in Read more
Objective Campaign : Activate press and public for the 10th Eneco Beach Clean Cup. Media Characteristics : For the launch of the multimedia campaign for Eneco Beach Clean Cup, the Belgian press was invited on board the personalized coastal tram. A creative way to bring everyone together for the press conference. On the way, sea snacks were Read more
Objective Campaign : Promote the last ComicBook of the Blake & Mortimer Series Media Characteristics : Full wrapped trams Reason best Practice : A great impact and visibility communication in the city, a moving billboard.
Objective Campaign : Raise awareness among the inhabitants of the Brussels region about the use of a new type of garbage bag. The Orange bag for all food waste. Media Characteristics : Sides on STIB buses & trams Reason best Practice : Catchy and colourfull visuals for a specific colour of garbage bags. This campaign is highly visible Read more
Objective Campaign : Axa sponsors the lifeguards at the Belgian Coast. Because they are proud of it, they want to create extra visibility & awareness with their “Safe by the sea” campaign. Axa opted for a full branding campaign on 3 coastal trams again. The ideal medium to make the various campaign derivatives visible to the Read more