Categories - Transport
19 posts
YouthStart

YouthStartfeatured

Objective Campaign : Increase the involvement of disadvantaged young people (NEET) in training courses with a view to vocational reintegration/reorientation. Conversion rates of the usual communication channels (social partners) were rather low. YouthStart wanted to reach these young people in a different rather direct way. No better way to reach these young people hanging around in Read more

Lage Emissiezone Antwerpen

Lage Emissiezone Antwerpenfeatured

Objective Campaign : The city of Antwerp wanted to promote the Low Emission Zone (LEZ) to ensure that air in the city becomes cleaner. Since 1/1/2020 the conditions for admission have become stricter. So the focus of the campaign is to always check your vehicle with the check tool before entering the LEZ. Media Characteristics : One Read more

KULeuven

KULeuvenfeatured

Objective Campaign : Image branding for KU Leuven and promoting their several campuses and departments, spread over 10 cities in Flanders. Media Characteristics : The campaign exists of 500 vehicles that have a specific KULeuven sticker on the side of the bus of tram. All stickers have a clever and subtle message to promote the campus in Read more

ALPRO

ALPROfeatured

Objective Campaign : Awareness campaign for Alpro’s #makethemove campaign. Alpro and Nafi Thiam encourage everyone to live a healthy lifestyle by eating better and exercising more, even at night. Media Characteristics : The campaign was creatively implemented per medium. On the coastal tram, the campaign encourages to get off the tram one stop earlier. The tram runs Read more

COCA COLA CORPORATE

COCA COLA CORPORATEfeatured

Objective Campaign : Anniversary campaign: a corporate awareness campaign about the fact that CocaCola is evolving with Europeans since the beginning in 1919. Media Characteristics : Wall Wrapping of the Schuman metro platforms walls Reason best Practice : Use of a disruptive communication channel by placing a big communication in an unusual place. By using this technique Coca Read more

DE STANDAARD

DE STANDAARDfeatured

Objective Campaign : A new image campaign for De Standaard. The concept puts things in perspective. This is what the journal does every day: what you read or see at first sight is not necessarily real or true. Media Characteristics : De Standaard chose to be present with the formats Inside wobblers & Window stickers to reach Read more

DE FOUTE TRAM

DE FOUTE TRAMfeatured

Objective Campaign : To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside. Media Characteristics : They decorated the tram with: – de “foute” look & feel (pizza, leopard, …. motifs) – the stop announcements were personalised with the artists of de Read more

STIB – 150 years

STIB – 150 yearsfeatured

Objective Campaign : The stib celebrates the tram’s 150th anniversary in Brussels Media Characteristics : Full wrapped trams Reason best Practice : A great impact and visibility communication in the city, a moving billboard. A combination of several part of old trams that brussels inhabitants have known by the past.

GOOGLE

GOOGLEfeatured

Objective Campaign : Google chose to add out of home transport media to their mediamixto reach the people on the go (airport / metro). In these two universes, people are moving but they are also waiting in a captive environment which is also conducive to the widespread use of mobile devices. Media Characteristics : Digital iVisionscreens in Read more

Eneco Beach Clean Cup

Eneco Beach Clean Cupfeatured

Objective Campaign : Activate press and public for the 10th Eneco Beach Clean Cup. Media Characteristics : For the launch of the multimedia campaign for Eneco Beach Clean Cup, the Belgian press was invited on board the personalized coastal tram. A creative way to bring everyone together for the press conference. On the way, sea snacks were Read more

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