Objective Campaign : In the run-up to the Brussels Motor Show, BMW was looking for a unique way to show their ‘sheer driving pleasure’ to the general public. By creating the first 3D animation screen of this size in Belgium with an animation of the electric BMW i4, all heads were turned in Antwerp Central station. Read more
Objective Campaign : Launch of the new women’s fragrance FAME by Paco Rabanne Media Characteristics : Using a Brand zone in direct proximity of one of the most crowded shopping zone of the country with digital screens, a special 3D build to attract consumers to the activation sampling action supported by “Moving billboards” full wrap trams Reason Read more
Objective Campaign : For the latest release of the ‘Travel the Realms’ game. Playstation was looking for an all-immersive experienceto take its audience into the world of their new game. With an all-new action set in Antwerp Central Station, Playstation takes its audience to the center of the God of War Ragnarök universe. Media Characteristics : The Read more
Check out the case (Nl) Check out the case (Fr)
Nespresso – claim the city
Check out the case
Objective Campaign : Because a nice action deserves a nice attention! Mooimakers thanks and encourages the population to keep the environment clean through a large and playful awareness campaign, with Clear Channel and Urban Media. Media Characteristics : Thumbs up! Pico bello! Mooimakers is giving a big thumbs up to all those who help keep Flanders clean. Read more
Objective Campaign : Activate people to recycle used batteries. Media Characteristics : Multiple OOH touchpoints were used: Street: Adshel 2m² (posters & digital) & Insert Public Transport buses (national coverage): Inside: banners & window stickers (200) Outside – Full backs (100) Railway Stations: Dazibao (Ghent-St-Pieters & Antwerp-Central), Elevator Walls XL (Antwerp-Central) Other media: Baches, Bread Bags, Moohzaik
Objective Campaign : Raise awareness among all users ( car drivers, pedestrians, cyclists, scooters…), to be more careful and to be visible on the road. Media Characteristics : Selection of 170 2m² street furniture paper faces + online (not via JCDecaux) + activation actions (not via JCDecaux) Reason best Practice : This campaign, directly inspired by the graphic Read more
Objective Campaign : Cowboy, the online electric bike brand, is venturing into offline OOH advertising for the first time. The aim is increasing brand awareness and activating urban riders in the city to visit and shop at Cowboy online. Media Characteristics : With 40 Super sides of 10m2 Cowboy launched their Cowboy 4 e-bike in Ghent and Read more
