Categories - Transport
24 posts
VOLVO

VOLVOfeatured

Objective Campaign : Volvo targets safety in DOOH with Clear Channel. As a leader in car safety, Volvo has carried out a completely innovative prevention campaign in DOOH. The aim is to make motorists aware of the safety of cyclists, who are increasingly present in Brussels. Media Characteristics : In the heart of the busiest avenue in Read more

UZ Brussels – HR

UZ Brussels – HRfeatured

Objective Campaign : To attract new colleagues, the UZ Brussel hospital launched a catchy HR campaign by putting their USPs in the spotlight on the brand-new trambus. As a second goal, they also want to point out to their actual hospital staff and future colleagues that they can easily come to work by bus. Media Characteristics : Read more

DE LIJN

DE LIJNfeatured

Objective Campaign : Since the start of COVID crisis, wearing a face mask and keeping distance on all public transport of De Lijn is mandatory for all passengers. Therefore, De Lijn started the ‘Vlot & Veilig’ campaign, in which caring for each other is the central message. If we care, we wear a mask, we keep distance and Read more

BONSAI

BONSAIfeatured

Objective Campaign : Bonsai is a mobile payment app. With this recent OOH campaign Bonsai wants to promote purchases through their app. Message: for every 10 payments made with the Bonsai app, the company plants a real tree. Bonsai focuses this time on the De Lijn travellers and lets them earn their ticket back, not financially Read more

Bruynooghe

Bruynooghefeatured

Objective Campaign : The coffee brand ‘Bruynooghe’ launched their rebranding campaign in April 2020 where they announced new eye-catching packaging design. They introduced an attractive design with red stripes for their complete corporate identity. Bruynooghe opted from the start for a fully branded coastal tram with personalised branding on the in as well as the outside. Media Characteristics : Read more

YouthStart

YouthStartfeatured

Objective Campaign : Increase the involvement of disadvantaged young people (NEET) in training courses with a view to vocational reintegration/reorientation. Conversion rates of the usual communication channels (social partners) were rather low. YouthStart wanted to reach these young people in a different rather direct way. No better way to reach these young people hanging around in Read more

Lage Emissiezone Antwerpen

Lage Emissiezone Antwerpenfeatured

Objective Campaign : The city of Antwerp wanted to promote the Low Emission Zone (LEZ) to ensure that air in the city becomes cleaner. Since 1/1/2020 the conditions for admission have become stricter. So the focus of the campaign is to always check your vehicle with the check tool before entering the LEZ. Media Characteristics : One Read more

KULeuven

KULeuvenfeatured

Objective Campaign : Image branding for KU Leuven and promoting their several campuses and departments, spread over 10 cities in Flanders. Media Characteristics : The campaign exists of 500 vehicles that have a specific KULeuven sticker on the side of the bus of tram. All stickers have a clever and subtle message to promote the campus in Read more

ALPRO

ALPROfeatured

Objective Campaign : Awareness campaign for Alpro’s #makethemove campaign. Alpro and Nafi Thiam encourage everyone to live a healthy lifestyle by eating better and exercising more, even at night. Media Characteristics : The campaign was creatively implemented per medium. On the coastal tram, the campaign encourages to get off the tram one stop earlier. The tram runs Read more

COCA COLA CORPORATE

COCA COLA CORPORATEfeatured

Objective Campaign : Anniversary campaign: a corporate awareness campaign about the fact that CocaCola is evolving with Europeans since the beginning in 1919. Media Characteristics : Wall Wrapping of the Schuman metro platforms walls Reason best Practice : Use of a disruptive communication channel by placing a big communication in an unusual place. By using this technique Coca Read more

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