Objective Campaign
Attract the attention of politicians and media of butchering lambs without drug /anaesthesia

Media Characteristics
Mobile  Wall of 60m² R/V at 5 locations during 9 days
3 mobile 20m² - 3 routings + zones around parlement during 9 days

Reason Best Practice
Politicians were reached on their main roads to Brussels & in the city center of Brussels, near to Parlement with impactful and flexible OOH making this a highly targeted outdoor campaign.