best of ooh

News from OOH

Best-of-OOH shares inspiration & knowledge about the best use of OOH media by showing the best campaigns in Belgium.

Jury & procedures

Criteria for the selection of the Campaigns

The partners of the Be-Inspired platform submit their most exemplary campaigns of the last months to the evaluation of the jury.

Selection criteria: what makes a campaign an inspiring best practices’ case?

The categories

In order to evaluate the wide range of OOH campaigns that all use different kinds of touchpoints in different environments, the jury compares the cases within specific categories. The category of every case on the platform is mentioned by TAGS.

Of course, excellent campaigns often use a combination of different kinds of touchpoints. Those cases are published with all the relevant tags.

Jury & procedures

The Jury

A Be-Inspired expert-jury with media specialists (advertisers, media strategists, outdoor specialists) meet and evaluate all received cases to ensure a quality control about the cases that eventually will be published on the platform.

The juries of Best of OOH are presided by advertisers:

  • In 2024 : Perrine De Keyser, Media Planner at Proximus
  • In 2023 : Catherine Ducamp, Media Manager at BNP Paribas Fortis
  • In 2022: Valérie Morfitis, Global Media Director at Unilever
  • In 2021 : Cathérine Closset, Head of Marcom Belux at Renault (at the time)


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