Objective Campaign :
Product launch campaign of the new Philips ONE BLADE Shaver
Media Characteristics :
Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style.
Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop
Innovate campaign was also supported by a full wrap tram
Reason best Practice :
A great campaign that is shaving imagination!
A Real experiential campaign which demonstrate the possibilities of the product in real time experience
This type of campaigns proves the limitless potential of OOH.