Objective Campaign
Convince the more than 16,5 million travelers at the Belgian coast that also in Limburg there are many nice and interesting things to visit
Media Characteristics
Toerisme Limburg took the decision to be present during a whole year on the coast tram. Showing all different locations in Limburg, the center part visual was changed every 2 months
Reason Best Practice
Inspirational to show a variety of products to a broad audience
