AVIQ (Agence pour une Vie de Qualité) want to help people to adopt healthy habits during heatwaves. To be as impactful as possible their objective was to focus communication at the most relevant moments, as soon as heatwaves struck Wallonia, and by offering essential tips to protect yourself and loved ones from the heat.
DOOH screens in street, shopping malls and retail environments in Wallonia. Content was adapted to each environment and time of the day.
By integrating intelligent technology and public health, this campaign uses pDOOH in real time in a very smart way to maximize relevance.
Airing the campaign only when temperature was above 29° and adapting the visuals depending on the time of day and the environment of the screens has made the campaign more relevant and therefore amplified its impact.
