RIA

Best practices

Post date

November 2, 2024

Categories

DOOH, Retail

Objective Campaign

Increase awareness and sales at the Ria agency located within the Brussels Airport during the festival period.

Media characteristics:​

DOOH Network in Brussels Airport

2m² digital screens + 85” digital screens.

Programmaticly planned campaign, with DCO triggered by flight origin data.

Reason best Practice

We automatically activate the campaign on the arrival screens at Brussels airport based on the origin of the incoming flight.

Thanks to real-time flight data, the creatives were adapted according to the specific countries that Ria wanted to target for this campaign.

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