Billboards, Electronics, Out Of the Box, Point of Interest, Telco
Objective Campaign
Launch of the new Mate 20 Pro, end of year.
Media Characteristics
Branded zone Louise – City Play Wrapped Bus Shelter Antwerpen Bache Meiser I-conic De Brouckère, Van Praet, Delta MOF Temporary screens Groenplaats Antwerp and Place Stéphanie
Reason best Practice
Perfect cross formats translation combining paper and digital formats, monumental and classical outdoor. For the launch of the Mate 20 Pro , Huawei combined impact, strategic placements and premium positions for a powerful proposition with high added value in line with product proposition.