In 2018 Lijncom launched a Full Branding pakket, with which one could claim a full bus or tram on the inside as well on the outside. Telenet was the first to exploit this format on a tram in Antwerp as in Gent, for the launch of the ‘Go with te Flow campaign. A fully dressed tram impossible to ignore with on the inside wobblers, floor stickers and inside banners.
Full branding : Full Wrap + Full Inside
The ideal way to give the mediamix an extra boost. Great collaboration between Telenet, Outsight, PHD and LijnCom. Together with the creative agency TBWA a great synergy with this medium has been created: the wobblers, floor stickers and inside banners carried each a differernt and specific “Go With The Good Flow” message.
