promote the BE-KIND protein bar and reach a wide audience throughout this not-to-be-missed sport running event.
Media characteristics:
More than 300 frames along the course mixing the different universes
Reason best Practice
By creating a customized network specifically designed for the 20km of Brussels, JCDecaux ensures optimal coverage of the event, an axcellent visibility for the brand, and a perfect contextualized campaign.
The right message, at the right place, at the right time, to the right audience.