Actimel aims to improve the immune system of the Flemish people. In this campaign they focus on reaching families with children. These families can be found in places where they spend quality time together. A popular destination for family vacations is the coast. Therefore, they launched a coastal tram campaign to directly engage their target audience.
A coastal tram with three visuals on the boarding side of the tram. The visuals depict a funny and relatable situation for parents on a beach vacation.
