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Nestlé Maison Perrier

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Best practices

Best of OOH

Post date

August 2, 2024

Categories

Out Of the Box, Point of Interest, Point Of Sale, Street, Visuals

Objective Campaign

  • ​ Awareness & consideration new brand Maison Perrier
  • TOM & consideration flavored range​
  • Awareness & trail Perrier Chic

Media characteristics:​

Large format – small format – retail – public transport & out of the box:​

  • Large format​
  • Small format (2m² + retail)​
  • Public transport (trams)​
  • Out of the box – railway station ​

Reason best Practice

  • Multi touch point approach​
  • Use of celebrity cares for additional attention​
  • Public transport (Message relevancy & campaign consistency ​)​
  • Creativity ​
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