On June 19, Disney and Pixar’s “Inside Out 2” premiered in Belgian theaters. To promote the film to a diverse audience, they initiated an out-of-home campaign to increase awareness. The colorful tram, the large banner, and the digital street and metro advertisements are designed to grab attention and evoke emotions by bringing the characters to life.
The aim is to attract audiences to the movie theaters.
A fully branded tram in Antwerp from mid-June to August
Exterior: 1 full wrap tram
Interior: Wobblers and window stickers with different characters.
Additionally, digital street and metro advertisements, along with a large banner, are strategically placed to capture attention and engage a wide audience.
These elements work together to enhance visibility and promote the film.
Programmatic DOOH is utilized for repetition and coverage, ensuring reach
Special impact through a fully wrapped tram in Antwerp and and 1 megabanner in Brussels
