Beiersdorf – Eucerin​

Best practices

Post date

October 22, 2025

Categories

Beauty, DOOH, Point of Interest, Street, Transport

Objective Campaign

  • Align brand messaging with environmental context
  • Position Eucerin Sun as a smart brand  
  • Own the “sun protection moments”
  • Increase effciency of media spend 
  • Drive brand awareness and top-of-mind recall
  • Increase purchase intend

Media characteristics:​

  • Smart pDOOH activation by linking real time data with advertising delivery
  • Ensuring contextual precision 
  • National coverage with extra focus on the Coast with the Kusttram

Reason best Practice

  • Contextual relevance combined with geographical precision to reach a sun exposed audience when and where protection mattered most
  • Measurable impact: see Brand Study

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