The objective of the campaign was to create an immersive brand experience that celebrates the collaboration between Absolut Vodka and Tomorrowland, boosting awareness of their limited- edition bottle while engaging audiences with the festival’s creative spirit.
The campaign transformed Antwerp-Central (June 30– July 13) with a giant 3D Absolut bottle featuring a soundshower that played iconic Tomorrowland beats, creating a festive bubble. A hostess encouraged passersby to join in and try their luck at winning exclusive experiences and prizes. The activation extended across the station with Elevator Walls XL and Wrapped Balcony Railings, all dressed in the dreamlike Orbyz universe, resulting in a 360° brand presence that blended creativity, interaction, and emotion.
This campaign stands out because it successfully combined physical experience with digital interaction. It recreated the immersive spirit of Tomorrowland in a public space, making commuters feel part of the festival. The giant 3D bottle and dreamlike Orbyz visuals turned Antwerp-Central into a mini-Tomorrowland experience; driving thousands of QR code scans, generated hundreds of photo uploads, and sparked millions of organic social media impressions.
These results highlight the power of blending creativity, engagement, and shareability to amplify impact far beyond the station itself.